Pure Cute

A bespoke label for the little people in our lives.

It’s my wish to create clothing that inspires our children to play, to dream and to be wild.

Each piece is produced entirely in-house in our Spring Hill studio - from conception and design to handcrafting, testing and marketing.

I focus on an organic design process - our studio assistant/muse/garment tester/resident tornado Olivia is my collaborator, inspiration, drive, and often main obstacle to completing work to deadlines!

Natural fibres feature prominently in our pieces, along with otherwise delicious embellishments. Dresses, scarves, necklaces, accessories... I created Pure Cute to make things for both babes and mothers that were fit for fairytales.

I love posting our latest projects and adventures on FaceBook and Instagram (links listed below) - these are the best spots to see our news and events..!