The brand, Anita Chew, is a knit focused designer/maker textile label.
I had been working as a graphic designer for years and found that as the job become more and more digitally focused, I was more interested in projects and outcomes that were tangible. So I quit my job, moved to Melbs and spent some years immersed in textiles at RMIT University. During that time I discovered machine knitting and have been addicted ever since.
The brand is now a mix of my commercial graphics and textile experience. It continues to grow and evolve with specialised and custom projects but knitwear sits at the heart of it.